Since April 2014, the Kyoto City Tourism Association (DMO KYOTO) has published monthly reports analyzing Kyoto’s tourism market trends to provide timely industry insights.
These reports summarize key performance indicators, including accommodation data from major hotels and ryokans within the city, as well as duty-free sales performance at local department stores.
This report summarizes the performance of Kyoto’s accommodation sector for April 2026. The data is based on a sample of 117 major hotels and 21 ryokans (Japanese-style inns).
Key Findings
85.1 %
4.8pts （YOY）
The Occupancy Rate for the sample of 117 major hotels was 85.1%, down 4.8 percentage points year-over-year (YOY).
31,296 JPY
1.9％ （YOY）
The Average Daily Rate (ADR) was 31,296 JPY, a 1.9% increase YOY .
This marks a new record high since records began in 2014.
Note: ADR is the average revenue earned per occupied room,
excluding consumption and accommodation taxes.
26,633 JPN
3.6％ （YOY）
Revenue Per Available Room (RevPAR) was 26,633JPY, representing a 3.6% decrease YOY
Note: RevPAR is calculated by multiplying ADR by the Occupancy Rate, representing total room revenue divided by the total number of available rooms
244,776 Person-Nights
11.1% （YOY）
Total Japanese person-nights reached 244,776, an 11.1% increase YOY
688,787 Person-Nights
11.5% （YOY）
Total international person-nights reached 688,787, an 11.5% decrease YOY
In terms of international guest nights market share by country and region, the United States ranked first with a 25.5% share.
YOY, guest nights from China fell by 64.3%, those from the Middle East fell by 46.4%.
The number of guest nights from China recorded a 64.3% YOY decrease, as the Chinese government’s ongoing travel advisory regarding Japan continues. This follows a similar trend from the previous month (March), which also saw a 64.9% YOY decrease, indicating that the decline is continuing at a consistent level.
The decline in the Middle East widened to 46.4% YOY due to escalating geopolitical headwinds. European demand decreased 6.1% YOY, partly due to the shift in the timing of Easter, which caused demand to disperse into late March this year.
70.0 ％
4.2pts （YOY）
The Occupancy Rate for the sample of 21 major ryokans was 70.0%, down 4.2percentage points YOY.
101.9
4.3pts （YOY）
Travel Interest Index, which measures the volume of active interest in visiting Kyoto, reached 101.9 (up 4.3 points YOY,based on a 2023–2025 average of 100).
This index is a measurement of actual digital engagement captured within the month, including search volume for Kyoto-related queries, social media mentions, and traffic to major tourist spot websites.
60,867
1.3％ （YOY）
The number of lodging facilities in Kyoto City grew 6.3% YOY, with total room inventory increasing 1.3% YOY.
96.5
9.5pts （YOY）
The Domestic Visitor Index was 96.5(based on a 2023–2025 average of 100), a decrease of 9.5 points YOY.
4.48 billion JPY
25.0％ （YOY）
Duty-free sales at the three major department stores in Kyoto City reached approximately 4.48 billion JPY, exceeding previous year figures YOY for the second consecutive month.
70,754
9.5％ （YOY）
Visitors to the Kyoto Station Tourist Information Center totaled 70,754, a 9.5% decrease YOY.
Future Outlook & Market Analysis
As of April 1, forecasted occupancy rates are 83.8% for May (vs. 87.2% actual YOY), 77.6% for June (vs. 80.0% actual YOY), and 76.5% for July (vs. 75.4% actual YOY). Over the next three months, performance is expected to remain slightly below or on par with previous year levels
While rising fuel surcharges pose a risk of further downward revisions to occupancy from May onwards, the direct impact is expected to be limited in the short term, as travelers from Western markets typically exhibit long booking lead times—often six months or more—and likely secured their arrangements before the recent price hikes.
According to interviews with a subset of the surveyed hotels, operators are mitigating the decline in certain international segments by pivoting promotions toward more stable markets such as North America, South America, Australia, and India. In addition, some hotels are moving to flexibly capture domestic demand by offering exclusive plans via domestic OTAs. On the other hand, some facilities are forced to cap their occupancy due to a critical labor shortage in areas such as food services, which has been intensified by visa issuance restrictions. On the pricing front, while it is urgent for hotels to pass on rising raw material and labor costs to room rates (ADR) to improve profit margins, some facilities are facing intense price competition from the Osaka market, where rates have declined following the conclusion of the Expo held the previous year.
Overall, while market diversification is progressing, the situation remains precarious regarding both maintaining unit prices and ensuring operational capacity to secure profitability.
Data Analysis & Download Dashboard
We provide an interactive dashboard that allows users to freely process, analyze, and download various datasets from our tourism survey reports（Japanese only）
Survey Specifications
In this survey, any individual holding a passport other than Japanese, regardless of the purpose of their visit (whether for business or tourism), is defined as an “international guest.”
*Click here to view past survey results.
Surveyed Facilities
| Hotel | Ryokan(Japanese-style inns) | |||
| Facilities | Rooms | Facilities | Rooms | |
| Survey Sample | 117 | 18,759 | 21 | 560 |
| City-wide Total | 274 | 37,243 | 367 | 5,311 |
| Coverage Rate | 42.7％ | 50.4％ | 5.7％ | 10.6% |
Since the number of surveyed facilities may vary between the previous year and the current year, the previous year’s figures provided in this report may differ from the values originally published last year.
Reference: List of Documents Related to Tourism Surveys in Kyoto City（Japanese only）
Notes
- When citing figures from this report, please clearly indicate the source as “Source: Kyoto City Tourism Association Monthly Data Report”
- Figures are subject to change without notice due to corrections from data-providing accommodation facilities and other sources. As a general rule, please refer to the most recently published figures as the accurate data.
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