Since April 2014, the Kyoto City Tourism Association (DMO KYOTO) has published monthly reports analyzing Kyoto’s tourism market trends to provide timely industry insights.
These reports summarize key performance indicators, including accommodation data from major hotels and ryokans within the city, as well as duty-free sales performance at local department stores.
This report summarizes the performance of Kyoto’s accommodation sector for March 2026. The data is based on a sample of 113 major hotels and 22 ryokans (Japanese-style inns).
Key Findings
81.6 %
2.5pts （YOY）
The Occupancy Rate for the sample of 113 major hotels was 81.6%, up 2.5 percentage points year-over-year (YOY).
26,017 JPY
4.7％ （YOY）
The Average Daily Rate (ADR) was 26,017JPY, a 4.7% increase YOY .
Note: ADR is the average revenue earned per occupied room,
excluding consumption and accommodation taxes.
21,230 JPN
8.0％ （YOY）
Revenue Per Available Room (RevPAR) was 21,230JPY, representing a 8.0% increase YOY
Note: RevPAR is calculated by multiplying ADR by the Occupancy Rate, representing total room revenue divided by the total number of available rooms
339,466 Person-Nights
11.1% （YOY）
Total Japanese person-nights reached 339,466, an 11.1% increase YOY
559,898 Person-Nights
0.4% （YOY）
Total international person-nights reached 559,898, a 0.4% decrease YOY
In terms of international guest nights market share by country and region, the United States ranked first with a 27.4% share.
YOY, guest nights from China fell by 64.9%, those from the Middle East fell by 36.1%.
Due to the impact of escalating tensions in the Middle East, guest nights from the Middle East recorded a 36.1% year-over-year (YOY) decrease, ending the continuous growth trend observed since October 2024.
However, as the Middle East’s share of total international guests is relatively small at approximately 1% to 2%, the overall impact on the accommodation market remains limited.
Additionally, although demand from Europe was expected to decline to some degree due to the temporary disruption of airports in Middle Eastern countries—which serve as major transit hubs for travelers from Europe—demand from the European market grew by 16.0% YOY as of March
57.2 ％
7.5pts （YOY）
The Occupancy Rate for the sample of 22 major ryokans was 57.2%, up 7.5percentage points YOY.
116.6
14.8pts （YOY）
Travel Interest Index, which measures the volume of active interest in visiting Kyoto, reached 116.6 (up 14.8 points YOY,based on a 2023–2025 average of 100).
This index is a measurement of actual digital engagement captured within the month, including search volume for Kyoto-related queries, social media mentions, and traffic to major tourist spot websites.
60,758
1.2％ （YOY）
The number of lodging facilities in Kyoto City grew 6.2% YOY, with total room inventory increasing 1.2% YOY.
101.4
4.1pts （YOY）
The Domestic Visitor Index was 101.4(based on a 2023–2025 average of 100), a decrease of 4.1 points YOY.
3.66 billion JPY
7.2％ （YOY）
Duty-free sales at the three major department stores in Kyoto City reached approximately 3.66 billion JPY
76,373
4.0％ （YOY）
Visitors to the Kyoto Station Tourist Information Center totaled 76,373, a 4.0% increase YOY.
Future Outlook & Market Analysis
As of March 1, forecasted occupancy rates are 81.1% for April (vs. 89.5% actual YOY), 80.7% for May (vs. 87.2% actual YOY), and 77.1% for June (vs. 80.0% actual YOY). April marks a peak season for inbound travel for cherry blossoms, as well as high demand from Western markets driven by the Easter holidays (April 3–7). However, occupancy is projected to decline by approximately 8.4 percentage points year-over-year (YOY) due to the impact of travel advisories from China and escalating tensions in the Middle East.
While the announced increases in fuel surcharges by various airlines may lead to further downward revisions in occupancy from May onwards, the impact of these surging costs is expected to remain limited for the time being. This is attributed to the long lead times characteristic of Western markets, where travelers typically secure flight and accommodation arrangements six months or more in advance.
According to interviews with a subset of hotels conducted on April 21, shifts in booking trends have been observed. These include a certain number of cancellations for European group tours transiting through Middle Eastern airports, as well as shortened trip durations resulting from flight reductions. In response, some facilities are shifting their strategies to lowering room rates to fill cancelled inventory and maintain occupancy levels. At this time, the overall impact on lodging demand through the summer is considered limited. However, given the heightened uncertainty in the global economy, it is necessary to continue to closely monitor future supply and demand trends.
Data Analysis & Download Dashboard
We provide an interactive dashboard that allows users to freely process, analyze, and download various datasets from our tourism survey reports（Japanese only）
Survey Specifications
In this survey, any individual holding a passport other than Japanese, regardless of the purpose of their visit (whether for business or tourism), is defined as an “international guest.”
*Click here to view past survey results.
Surveyed Facilities
| Hotel | Ryokan(Japanese-style inns) | |||
| Facilities | Rooms | Facilities | Rooms | |
| Survey Sample | 113 | 18,397 | 22 | 565 |
| City-wide Total | 274 | 37,243 | 367 | 5,311 |
| Coverage Rate | 41.2％ | 49.4％ | 6.0％ | 10.6% |
Since the number of surveyed facilities may vary between the previous year and the current year, the previous year’s figures provided in this report may differ from the values originally published last year.
Reference: List of Documents Related to Tourism Surveys in Kyoto City（Japanese only）
Notes
- When citing figures from this report, please clearly indicate the source as “Source: Kyoto City Tourism Association Monthly Data Report”
- Figures are subject to change without notice due to corrections from data-providing accommodation facilities and other sources. As a general rule, please refer to the most recently published figures as the accurate data.
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