Since April 2014, the Kyoto City Tourism Association (DMO KYOTO) has published monthly reports analyzing Kyoto’s tourism market trends to provide timely industry insights.
These reports summarize key performance indicators, including accommodation data from major hotels and ryokans within the city, as well as duty-free sales performance at local department stores.
This report summarizes the performance of Kyoto’s accommodation sector for Feb 2026. The data is based on a sample of 114 major hotels and 22 ryokans (Japanese-style inns).
Key Findings
73.7 %
2.9pts （YOY）
The Occupancy Rate for the sample of 114 major hotels was 73.7%, up 2.9 percentage points year-over-year (YOY).
17,678 JPY
3.0％ （YOY）
The Average Daily Rate (ADR) was 17,678 JPY, a 3.0% increase YOY .
Note: ADR is the average revenue earned per occupied room,
excluding consumption and accommodation taxes.
13,029 JPN
7.2％ （YOY）
Revenue Per Available Room (RevPAR) was 13029JPY, a 7.2% increase YOY .
Note: RevPAR is calculated by multiplying ADR by the Occupancy Rate, representing total room revenue divided by the total number of available rooms
330,761 Person-Nights
13.1% （YOY）
Total Japanese person-nights reached 330,761, a 13.1% increase YOY
375,306 Person-Nights
1.9% （YOY）
Total international person-nights reached 375,306, a 1.9% decrease YOY
In terms of international guest nights market share by country and region, Taiwan ranked first with a 17.7% share.
YOY, guest nights from China fell by 56.7%
45.1 ％
7.2pts （YOY）
The Occupancy Rate for the sample of 22 major ryokans was 45.1%, up 7.2 percentage points YOY.
98.0
8.0pts （YOY）
Travel Interest Index, which measures the volume of active interest in visiting Kyoto, reached 98.0 (up 7.0 points YOY,based on a 2023–2025 average of 100).
This index is a measurement of actual digital engagement captured within the month, including search volume for Kyoto-related queries, social media mentions, and traffic to major tourist spot websites.
61,820
3.1％ （YOY）
The number of lodging facilities in Kyoto City grew 6.0% YOY, with total room inventory increasing 3.1% YOY.
93.5
2.6pts （YOY）
The Domestic Visitor Index was 93.5(based on a 2023–2025 average of 100), a decrease of 2.6points YOY.
3.28 billion JPY
11.1％ （YOY）
Duty-free sales at the four major department stores in Kyoto City reached approximately 3.28 billion JPY
56,431
6.1％ （YOY）
Visitors to the Kyoto Station Tourist Information Center totaled 56,431, a 6.1% increase YOY.
Future Outlook & Market Analysis
As of February 1, forecasted occupancy rates are 80.1% for March (vs. 79.4% actual YOY), 83.6% for April (vs. 89.5% actual YOY), and 81.6% for May (vs. 87.2% actual YOY).April marks a peak season for inbound travel from Western markets, driven by interest in cherry blossoms and the Easter holidays (April 3–7).
However, occupancy is projected to decline by approximately 6 percentage points year-over-year (YOY) due to the impact of travel advisories from China and a strategic shift among accommodation facilities to prioritize room rates (ADR) over occupancy levels.
Furthermore, there is a risk that occupancy rates may fall below these forecasts due to escalating tensions in the Middle East.Demand from Europe is expected to decrease to some extent as airports in Middle Eastern countries—which serve as major transit hubs for travelers from Europe—become more difficult to utilize.On the other hand, Japan may increasingly be chosen by travelers from Asian countries as an alternative destination to Europe. In addition to existing stable markets such as North America and Australia, demand from Latin America has also been growing rapidly in recent years.
This is expected to offset some of the decline in demand, likely limiting the downward pressure on occupancy rates. However, if the geopolitical tensions persist, it is important to note that rising travel costs driven by higher fuel surcharges could become a factor.
According to interviews with a subset of hotels conducted on March 18, while a certain number of cancellations have occurred for European group tours transiting through Middle Eastern airports due to the regional instability, there appears to be no significant impact on overall booking status for this spring at this time.
Data Analysis & Download Dashboard
We provide an interactive dashboard that allows users to freely process, analyze, and download various datasets from our tourism survey reports（Japanese only）
Survey Specifications
In this survey, any individual holding a passport other than Japanese, regardless of the purpose of their visit (whether for business or tourism), is defined as an “international guest.”
*Click here to view past survey results.
Surveyed Facilities
| Hotel | Ryokan(Japanese-style inns) | |||
| Facilities | Rooms | Facilities | Rooms | |
| Survey Sample | 114 | 18,467 | 22 | 551 |
| City-wide Total | 272 | 37,550 | 367 | 5,311 |
| Coverage Rate | 41.9％ | 49.2％ | 6.0％ | 10.4% |
Since the number of surveyed facilities may vary between the previous year and the current year, the previous year’s figures provided in this report may differ from the values originally published last year.
Reference: List of Documents Related to Tourism Surveys in Kyoto City（Japanese only）
Notes
- When citing figures from this report, please clearly indicate the source as “Source: Kyoto City Tourism Association Monthly Data Report”
- Figures are subject to change without notice due to corrections from data-providing accommodation facilities and other sources. As a general rule, please refer to the most recently published figures as the accurate data.
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Kyoto City Tourism Association (DMO KYOTO) MarketingTeam