Since April 2014, the Kyoto City Tourism Association (DMO KYOTO) has published monthly reports analyzing Kyoto’s tourism market trends to provide timely industry insights.
These reports summarize key performance indicators, including accommodation data from major hotels and ryokans within the city, as well as duty-free sales performance at local department stores.
This report summarizes the performance of Kyoto’s accommodation sector for Jan 2026. The data is based on a sample of 114 major hotels and 22 ryokans (Japanese-style inns).
Key Findings
65.7 %
2.4pts （YOY）
The Occupancy Rate for the sample of 114major hotels was 65.7%, down 2.4 percentage points year-over-year (YOY).
17,654 JPY
1.8％ （YOY）
The Average Daily Rate (ADR) was 17,645 JPY, a 1.8% decrease YOY .
Note: ADR is the average revenue earned per occupied room,
excluding consumption and accommodation taxes.
11,593 JPN
5.2％ （YOY）
Revenue Per Available Room (RevPAR) was 11,593JPY, a 5.2% decrease YOY .
Note: RevPAR is calculated by multiplying ADR by the Occupancy Rate, representing total room revenue divided by the total number of available rooms
325,057 Person-Nights
11.6% （YOY）
Total Japanese person-nights reached 325,057, a 11.6% increase YOY
378,537 Person-Nights
15.5% （YOY）
Total international person-nights reached 378,537, a 15.5% decrease YOY
In terms of international guest nights market share by country and region, United States ranked first with a 17.8% share.
YOY, guest nights from China fell by 75.5%
53.9 ％
10.7pts （YOY）
The Occupancy Rate for the sample of 22 major ryokans was 53.9%, up 10.7 percentage points YOY.
100.4
8.5pts （YOY）
Travel Interest Index, which measures the volume of active interest in visiting Kyoto, reached 100.4 (up 8.5 points YOY,based on a 2023–2025 average of 100).
This index is a measurement of actual digital engagement captured within the month, including search volume for Kyoto-related queries, social media mentions, and traffic to major tourist spot websites.
61,554
2.8％ （YOY）
The number of lodging facilities in Kyoto City grew 5.3% YOY, with total room inventory increasing 2.8% YOY.
98.8
1.7pts （YOY）
The Domestic Visitor Index was 98.8(based on a 2023–2025 average of 100), a decrease of 1.7points YOY.
3.61 billion JPY
18.1％ （YOY）
Duty-free sales at the four major department stores in Kyoto City reached approximately 3.61 billion JPY
55,869
4.5％ （YOY）
Visitors to the Kyoto Station Tourist Information Center totaled 55,869, a 4.5% increase YOY.
Future Outlook & Market Analysis
As of January, forecasted occupancy rates are 74.9% for February (vs. 71.7% actual YOY), 81.0% for March (vs. 79.4% actual YOY), and 87.7% for April (vs. 89.5% actual YOY).
In February, while it is difficult to expect a significant surge in lodging demand during the Lunar New Year holidays due to travel advisories from the Chinese government, demand from countries and regions other than China is providing solid support. As a result, the occupancy rate is expected to exceed that of the same month last year.
March and April represent the peak season for inbound travel for cherry blossoms, as well as high demand from Western markets driven by the Easter holidays (April 3–7). While occupancy rates are projected to remain roughly on par with the previous year, room rates on online booking sites are trending 10% to 20% higher, leading to expectations of even stronger market conditions compared to last year.
Regarding lodging demand from Chinese guests, major Chinese airlines have announced that they will extend the period for free cancellations and changes to Japan-route tickets until October 24. This impact is likely to persist for the time being, and we will continue to closely monitor these trends.
Data Analysis & Download Dashboard
We provide an interactive dashboard that allows users to freely process, analyze, and download various datasets from our tourism survey reports（Japanese only）
Survey Specifications
In this survey, any individual holding a passport other than Japanese, regardless of the purpose of their visit (whether for business or tourism), is defined as an “international guest.”
*Click here to view past survey results.
Surveyed Facilities
| Hotel | Ryokan(Japanese-style inns) | |||
| Facilities | Rooms | Facilities | Rooms | |
| Survey Sample | 114 | 18,644 | 22 | 551 |
| City-wide Total | 271 | 37,483 | 367 | 5,311 |
| Coverage Rate | 42.1％ | 49.7％ | 6.0％ | 10.4% |
Since the number of surveyed facilities may vary between the previous year and the current year, the previous year’s figures provided in this report may differ from the values originally published last year.
Reference: List of Documents Related to Tourism Surveys in Kyoto City（Japanese only）
Notes
- When citing figures from this report, please clearly indicate the source as “Source: Kyoto City Tourism Association Monthly Data Report”
- Figures are subject to change without notice due to corrections from data-providing accommodation facilities and other sources. As a general rule, please refer to the most recently published figures as the accurate data.
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Kyoto City Tourism Association (DMO KYOTO) MarketingTeam