Since April 2014, the Kyoto City Tourism Association (DMO KYOTO) has published monthly reports analyzing Kyoto’s tourism market trends to provide timely industry insights.
These reports summarize key performance indicators, including accommodation data from major hotels and ryokans within the city, as well as duty-free sales performance at local department stores.
This report summarizes the performance of Kyoto’s accommodation sector for June 2026. The data is based on a sample of 118 major hotels and 21 ryokans (Japanese-style inns).
Key Findings
78.9 %
0.9pts （YOY）
The Occupancy Rate for the sample of 118 major hotels was 78.9%, down 0.9 percentage points year-over-year (YOY).
16,854 JPY
0.9％ （YOY）
The Average Daily Rate (ADR) was 16,854 JPY, a 0.9% decrease YOY .
Fell below previous year (YOY) levels for the first time in five months.
Note: ADR is the average revenue earned per occupied room,
excluding consumption and accommodation taxes.
13,298 JPN
2.0％ （YOY）
Revenue Per Available Room (RevPAR) was 13,298JPY, a 2.0% decrease YOY .
Note: RevPAR is calculated by multiplying ADR by the Occupancy Rate, representing total room revenue divided by the total number of available rooms
285,203 Person-Nights
9.8% （YOY）
Total Japanese person-nights reached 285,203, a 9.8% increase YOY.
559,393 Person-Nights
5.2% （YOY）
Total international person-nights reached 559,393, a 5.2% decrease YOY.
In terms of international guest nights market share by country and region, the United States ranked first with a 29.7% share.
YOY, guest nights from China fell by 56.5%, while those from the Middle East grew by 30.0%.
Guest nights from China recorded a 56.5% year-over-year (YOY) decrease as the Chinese government’s ongoing travel advisories continue. While the decline had been hovering around 65% through the previous month (May), the margin of decrease narrowed slightly in June. This is attributed in part to the calendar shift of the Dragon Boat Festival, which occurred in mid-June this year compared to late May last year.
Due to escalating tensions in the Middle East, guest nights from the region had seen YOY decreases in March and April. However, demand turned around to a 38.1% YOY increase in May and continued to grow by 30.0% in June.
72.8 ％
3.8pts （YOY）
The Occupancy Rate for the sample of 21 major ryokans was 72.8%, up 3.8 percentage points YOY.
92.7
5.4pts （YOY）
Travel Interest Index, which measures the volume of active interest in visiting Kyoto , reached 92.7 (up 5.4 points YOY,based on a 2023–2025 average of 100).
This index is a measurement of actual digital engagement captured within the month, including search volume for Kyoto-related queries, social media mentions, and traffic to major tourist spot websites.
61,022
1.9％ （YOY）
The number of lodging facilities in Kyoto City grew 6.4% YOY, with total room inventory increasing 1.9% YOY.
70.3
13.9pts （YOY）
The Domestic Visitor Index was 70.3(based on a 2023–2025 average of 100), a decrease of 13.9 points YOY.
This is likely attributed to factors such as transportation disruptions caused by typhoons that occurred in both early and late June this year.
4.04 billion JPY
42.9％ （YOY）
Duty-free sales at the three major department stores in Kyoto City reached approximately 4.04 billion JPY, exceeding previous year figures YOY for three consecutive month.
56,453
6.5％ （YOY）
Visitors to the Kyoto Station Tourist Information Center totaled 56,453, a 6.5% decrease YOY.
Future Outlook & Market Analysis
As of June 1, forecasted occupancy rates are 74.6% for July (vs. 75.4% actual YOY), 74.3% for August (vs. 76.8% actual YOY), and 76.3% for September (vs. 83.9% actual YOY).
Performance for July and August is expected to remain roughly on par with previous year levels.
On the other hand, although September includes the ‘Silver Week’ (a series of Japanese national holidays from Sept 19–23) and the Mid-Autumn Festival (a major traditional holiday in the Greater China from Sept 25–27), current forecasted rates are below the actual figures from the same month last year.
This trend is attributed to several factors: first, the ongoing travel advisories from the Chinese government continue to hinder the recovery of demand from Chinese guests during the Mid-Autumn Festival.
Additionally, domestic travelers tend to favor summer retreats (cooler destinations) during long holidays, making Kyoto less likely to be selected. Furthermore, some international visitors appear to be avoiding visits to escape local congestion. However, as the trend toward shorter booking windows continues, there is a possibility that these forecasted figures may see an upward revision in the future.
Data Analysis & Download Dashboard
We provide an interactive dashboard that allows users to freely process, analyze, and download various datasets from our tourism survey reports（Japanese only）
Survey Specifications
In this survey, any individual holding a passport other than Japanese, regardless of the purpose of their visit (whether for business or tourism), is defined as an “international guest.”
*Click here to view past survey results.
Surveyed Facilities
| Hotel | Ryokan(Japanese-style inns) | |||
| Facilities | Rooms | Facilities | Rooms | |
| Survey Sample | 118 | 18,839 | 21 | 555 |
| City-wide Total | 274 | 37,243 | 367 | 5,311 |
| Coverage Rate | 43.1％ | 50.6％ | 5.7％ | 10.5% |
Since the number of surveyed facilities may vary between the previous year and the current year, the previous year’s figures provided in this report may differ from the values originally published last year.
Reference: List of Documents Related to Tourism Surveys in Kyoto City（Japanese only）
Notes
- When citing figures from this report, please clearly indicate the source as “Source: Kyoto City Tourism Association Monthly Data Report”
- Figures are subject to change without notice due to corrections from data-providing accommodation facilities and other sources. As a general rule, please refer to the most recently published figures as the accurate data.
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