Since April 2014, the Kyoto City Tourism Association (DMO KYOTO) has published monthly reports analyzing Kyoto’s tourism market trends to provide timely industry insights.
These reports summarize key performance indicators, including accommodation data from major hotels and ryokans within the city, as well as duty-free sales performance at local department stores.
This report summarizes the performance of Kyoto’s accommodation sector for July 2026. The data is based on a sample of 117 major hotels and 21 ryokans (Japanese-style inns).
Key Findings
75.9 %
0.7pts （YOY）
The Occupancy Rate for the sample of 117 major hotels was 75.2%, up 0.9 percentage points year-over-year (YOY).
17,744 JPY
1.2％ （YOY）
The Average Daily Rate (ADR) was 17,744 JPY, a 1.2% increase YOY .
Note: ADR is the average revenue earned per occupied room,
excluding consumption and accommodation taxes.
13,468 JPN
2.0％ （YOY）
Revenue Per Available Room (RevPAR) was 13,468JPY, a 2.1% increase YOY .
Note: RevPAR is calculated by multiplying ADR by the Occupancy Rate, representing total room revenue divided by the total number of available rooms
295,030 Person-Nights
15.6% （YOY）
Total Japanese person-nights reached 295,030, a 15.6% increase YOY.
540,674 Person-Nights
7.4% （YOY）
Total international person-nights reached 540,674, a 7.4% decrease YOY.
In terms of international guest nights market share by country and region, the United States ranked first with a 19.8% share.
YOY, guest nights from China fell by 56.4%.
40.2 ％
0.1pts （YOY）
The Occupancy Rate for the sample of 21 major ryokans was 40.2%, down 0.1 percentage points YOY.
116.5
9.8pts （YOY）
Travel Interest Index, which measures the volume of active interest in visiting Kyoto , reached 116.5 (up 9.8 points YOY,based on a 2023–2025 average of 100).
This index is a measurement of actual digital engagement captured within the month, including search volume for Kyoto-related queries, social media mentions, and traffic to major tourist spot websites.
61,152
2.1％ （YOY）
The number of lodging facilities in Kyoto City grew 6.3% YOY, with total room inventory increasing 2.1% YOY.
76.0
1.2pts （YOY）
The Domestic Visitor Index was 76.0(based on a 2023–2025 average of 100), a decrease of 1.2 points YOY.
3.86 billion JPY
38.8％ （YOY）
Duty-free sales at the three major department stores in Kyoto City reached approximately 3.86 billion JPY.
64,154
0.4％ （YOY）
Visitors to the Kyoto Station Tourist Information Center totaled 64,154, a 0.4% increase YOY.
Future Outlook & Market Analysis
As of July 1, forecasted occupancy rates are 74.2% for August (vs. 76.8% actual YOY), 78.6% for September (vs. 83.9% actual YOY), and 91.9% for October (vs. 90.0% actual YOY).
Although the forecasted occupancy rate for September has risen slightly from the 76.3% projected as of June 1, it currently remains below the actual figure of the same month last year.
In addition to the Chinese government’s continued travel restrictions, which make a recovery in accommodation demand among Chinese tourists during the Mid-Autumn Festival (September 25–27) unlikely, Japanese travelers tend to choose distant resorts during the consecutive holidays (Silver Week,a series of Japanese national holidays from Sept 19–23), which may make Kyoto City less likely to be chosen.Furthermore, international visitors may also refrain from visiting to avoid congestion during the consecutive holidays.
However, with the announcement that fuel surcharges will be reduced for tickets issued between September and October, there is a possibility that the forecast will be adjusted upward in the future.
Data Analysis & Download Dashboard
We provide an interactive dashboard that allows users to freely process, analyze, and download various datasets from our tourism survey reports（Japanese only）
Survey Specifications
In this survey, any individual holding a passport other than Japanese, regardless of the purpose of their visit (whether for business or tourism), is defined as an “international guest.”
*Click here to view past survey results.
Surveyed Facilities
| Hotel | Ryokan(Japanese-style inns) | |||
| Facilities | Rooms | Facilities | Rooms | |
| Survey Sample | 117 | 18,516 | 21 | 555 |
| City-wide Total | 275 | 37,309 | 367 | 5,311 |
| Coverage Rate | 42.5％ | 49.6％ | 5.7％ | 10.5% |
Since the number of surveyed facilities may vary between the previous year and the current year, the previous year’s figures provided in this report may differ from the values originally published last year.
Reference: List of Documents Related to Tourism Surveys in Kyoto City（Japanese only）
Notes
- When citing figures from this report, please clearly indicate the source as “Source: Kyoto City Tourism Association Monthly Data Report”
- Figures are subject to change without notice due to corrections from data-providing accommodation facilities and other sources. As a general rule, please refer to the most recently published figures as the accurate data.
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Kyoto City Tourism Association (DMO KYOTO) MarketingTeam