Since April 2014, the Kyoto City Tourism Association (DMO KYOTO) has published monthly reports analyzing Kyoto’s tourism market trends to provide timely industry insights.
These reports summarize key performance indicators, including accommodation data from major hotels and ryokans within the city, as well as duty-free sales performance at local department stores.
This report summarizes the performance of Kyoto’s accommodation sector for August 2026. The data is based on a sample of 116 major hotels and 22 ryokans (Japanese-style inns).
Key Findings
74.9 %
1.0pts （YOY）
The Occupancy Rate for the sample of 116 major hotels was 74.9%, down 1.0 percentage points year-over-year (YOY).
17,272 JPY
0.3％ （YOY）
The Average Daily Rate (ADR) was 17,272 JPY, a 0.3% decrease YOY .
Note: ADR is the average revenue earned per occupied room,
excluding consumption and accommodation taxes.
12,937 JPN
1.6％ （YOY）
Revenue Per Available Room (RevPAR) was 12,937JPY, a 1.6% decrease YOY .
Note: RevPAR is calculated by multiplying ADR by the Occupancy Rate, representing total room revenue divided by the total number of available rooms
343,650 Person-Nights
15.6% （YOY）
Total Japanese person-nights reached 343,650, a 15.6% increase YOY.
456,367 Person-Nights
12.4% （YOY）
Total international person-nights reached 456,367, a 12.4% decrease YOY.
In terms of international guest nights market share by country and region, the United States ranked first with a 13.9% share.
YOY, guest nights from China fell by 60.4%.
40.5 ％
4.5pts （YOY）
The Occupancy Rate for the sample of 22 major ryokans was 40.5%, up 4.5 percentage points YOY.
98.0
0.5pts （YOY）
Travel Interest Index, which measures the volume of active interest in visiting Kyoto , reached 98.0 (down 0.5 points YOY,based on a 2023–2025 average of 100).
This index is a measurement of actual digital engagement captured within the month, including search volume for Kyoto-related queries, social media mentions, and traffic to major tourist spot websites.
61,247
2.0％ （YOY）
The number of lodging facilities in Kyoto City grew 5.9% YOY, with total room inventory increasing 2.0% YOY.
80.6
7.2pts （YOY）
The Domestic Visitor Index was 80.6(based on a 2023–2025 average of 100), a decrease of 7.2 points YOY.
3.12 billion JPY
12.0％ （YOY）
Duty-free sales at the three major department stores in Kyoto City reached approximately 3.12 billion JPY.
60,376
5.0％ （YOY）
Visitors to the Kyoto Station Tourist Information Center totaled 60,376, a 5.0% decrease YOY.
Future Outlook & Market Analysis
As of August 1, forecasted occupancy rates are 78.4% for September (vs. 83.9% actual YOY), 90.2% for October (vs. 90.0% actual YOY), and 87.7% for November (vs. 86.9% actual YOY).
Occupancy for September is highly likely to drop further from the August 1 forecast, driven by adverse weather conditions such as prolonged autumn rains and typhoons occurring during the consecutive holidays (Silver Week,a series of Japanese national holidays from Sept 19–23).
For October and November, estimates derived from daily booking rates provided by a subset of surveyed hotels indicate that high occupancy levels of around 90% are expected to persist from Friday, October 2 through Saturday, November 28. In particular, forecasts point to near-100% occupancy on Saturday, October 10—the first day of a three-day weekend—and Wednesday, October 21, the eve of The Jidai Matsuri Festival .
Data Analysis & Download Dashboard
We provide an interactive dashboard that allows users to freely process, analyze, and download various datasets from our tourism survey reports（Japanese only）
Survey Specifications
In this survey, any individual holding a passport other than Japanese, regardless of the purpose of their visit (whether for business or tourism), is defined as an “international guest.”
*Click here to view past survey results.
Surveyed Facilities
| Hotel | Ryokan(Japanese-style inns) | |||
| Facilities | Rooms | Facilities | Rooms | |
| Survey Sample | 116 | 17,508 | 22 | 567 |
| City-wide Total | 276 | 37,376 | 367 | 5,311 |
| Coverage Rate | 42.0％ | 46.8％ | 6.0％ | 10.7% |
Since the number of surveyed facilities may vary between the previous year and the current year, the previous year’s figures provided in this report may differ from the values originally published last year.
Reference: List of Documents Related to Tourism Surveys in Kyoto City（Japanese only）
Notes
- When citing figures from this report, please clearly indicate the source as “Source: Kyoto City Tourism Association Monthly Data Report”
- Figures are subject to change without notice due to corrections from data-providing accommodation facilities and other sources. As a general rule, please refer to the most recently published figures as the accurate data.
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Kyoto City Tourism Association (DMO KYOTO) MarketingTeam